Katherine Tmej is a marketing executive with over 15 years of experience developing and implementing insights-driven, strategic and integrated marketing programs and communications plans targeted at B2B and B2C markets, and a proven track record of building brands in consumer packaged goods, retail, foodservice, and publishing verticals for some of North America’s leading organizations.
Katherine is an innovative problem solver, dedicated, and comfortable turning uncertainty into definable and executable marketing plans in meeting brand objectives. Her expertise includes strategy and brand positioning. She is knowledgeable in the product development and commercialization process with strong expertise in over 20 new product launches within the food industry alone. Katherine leverages market data, competitive info, consumer and shopper insights to develop customer segmented integrated brand campaigns and advertising initiatives that increase brand awareness. She has utilized cross-media platforms to include online and digital marketing, e-mail and social media to build brand equity and achieve business and brand objectives.